Rebrand
Louët Feisser values itself for being a luxury lifestyle brand known for its high-quality craftsmanship, timeless designs and firm commitment to sustainable practices in all its designs.
Origins
The brand underwent a rebranding effort that included reviving its original logo. The logo is based on earliest retrieved Louët Feisser dog tag - dating back to 1928 - which bears the exact inscription that now forms the logo of the brand.
The company's decision to revive this inscription as its main logo was driven by a desire to reconnect with the rich history and to emphasise the commitment to traditional craftsmanship, longevity, and sustainability of the brand. By incorporating elements of the earliest original name branding into the new logo, Louët Feisser is able to pay homage to its heritage while also modernising its image and aligning with its sustainable values.
The new logo features a simple, elegant design that is both timeless and contemporary. The font used for the logo is a modern interpretation of the original family name, with clean, crisp lines that evoke a sense of luxury and refinement.
Bloedgroep O
Louët Feisser's tagline, 'Bloedgroep O' or 'blood type O', has a strong association with sustainability and the use of eco-friendly materials in the fashion industry. Interestingly, it also happens to be the most prevalent blood type in the world.
This connection is significant because it shows Louët Feisser's dedication to promoting sustainable materials like hemp and other eco-friendly options to become the most used materials in fashion. The brand is committed to creating high-quality, luxurious products that have a minimal impact on the environment, and this dedication extends to the materials it uses.
By making "Bloedgroep O" a part of its brand identity, Louët Feisser is making a bold statement about its commitment to sustainability. The brand is not only focused on creating beautiful products but also on promoting sustainable practices and materials in the fashion industry.
The prevalence of "Bloedgroep O" as a blood type is also significant because it shows that sustainable materials can be just as prevalent and widely used as conventional materials. Louët Feisser's goal is to make sustainable materials the norm in the fashion industry, and by using "Bloedgroep O" as a tagline, the brand is highlighting the importance of this goal.
In conclusion, "Bloedgroep O" represents Louët Feisser's dedication to promoting sustainable materials and practices in the fashion industry. The tagline's association with the most prevalent blood type in the world underscores the brand's commitment to making eco-friendly materials as prevalent and widely used as conventional materials. It is a bold and admirable goal, and one that we should all work towards achieving for the sake of our planet's future.